Google Adsense
1. It’s Easy to Setup and Get Started
Most ad networks require a minimum traffic level before you can join, and the application and setup process can be a pain.
AdSense, on the other hand, can be used even on small websites, and it has very few restrictions regarding where you can use it.
2. Huge Number of Advertisers
AdSense is by far the advertising network with the largest amount of advertisers. This means that you’ll get your units filled with ads pretty much every single time a visitor comes to your site.
On many other ad networks this is not true, and your earnings tend to get negatively affected.
3. Ads Are Really Targeted
Most advertising networks claim to only display ads that will match the content of your site, but few actually do it.
This is connected with the previous point. In order to be able to display targeted ads the network must have a huge collection of ads to choose from, and most networks don’t have it.
4. You Can Monetize Global Traffic
Another problem with most ad networks is that they tend to focus on US traffic. Some will pay pennies for impressions coming from outside the US, and others will not pay at all. If 50% or more of your traffic comes from other countries, you can guess that you’ll be losing money.
It’s true that on Google AdSense you also have some advertisers targeting US traffic exclusively, but there just as many targeting visitors from other countries and parts of the world.
